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SHIBA & Co.

EST 2021New York City, USAOnline-First (DTC)
Fashion / Apparel · Jewelry / AccessoriesEstablished

“It's not a fox, it's SHIBA & Co.” — a luxury lifestyle house celebrating the fearless spirit of Shiba Inu through elevated, design-led pet fashion.

Target Customers

High-Spending LocalsYoung ProfessionalsEarly Adopters

Brand Strengths

Premium Category QualitySignature Anchor ProductLifestyle PositioningActive Digital Following

SECTIONS

Behavioral Ledger

7 Events Recorded
Press

New York Weekly founder profile published

New York Weekly published an in-depth founder interview with Nicolo Di Stefano — "Unleashing Luxury" — covering the brand's origin story, product philosophy, market analysis of the $136B pet industry, and future plans including European market entry and the brand's first NYC physical boutique store.

Proof trail

7 shown

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