ANAM CARA

EST 2025New York City, USJewelry / Accessories · Specialty RetailOnline-First (DTC)First Location

Where jade meets soul — modern, handcrafted jade jewelry made to hold memory, intention, and meaning.

EST 2025New York City, USOnline-First (DTC)

Jewelry / Accessories · Specialty RetailFirst Location

Where jade meets soul — modern, handcrafted jade jewelry made to hold memory, intention, and meaning.

Target Customers

Eco-Conscious BuyersYoung ProfessionalsEarly Adopters

Brand Strengths

Premium Category QualitySignature Anchor ProductStrong Brand NarrativeLifestyle Positioning

SECTIONS

Behavioral Ledger

1 Event Recorded

2025

Launch2025

ANAM CARA founded as a New York jade jewelry brand

Graphic designers Cindy Hou and Isabella Qiao, with friends Yuki Qiu and Kaylee Zhao, founded ANAM CARA, a women-owned New York jade jewelry brand handcrafting natural, untreated jade.

Source

Your Passport Stays Alive

Every event you add strengthens your brand record.

End of Passport

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ANAM CARA

Narrative & Ethos

Press & Partnership

Behavioral Ledger

ANAM CARA founded as a New York jade jewelry brand

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